Toki Ponist Web Manifesto
These are the rules for this website that follow from my beautific transmundane philosophy.
As Toki Ponist on the Mountain, I can only smile when I look at the world. When the rest of the internet follows certain unwritten rules to gain as much attention from the viewer as possible, I must take the another stance. When you let go of any goals such as maximizing views, likes, or revenues, you can unburden yourself of ploys and burden yourself with content.
I present here a collection of guiding principles that I hold myself to when writing on this site. Being of equal value, they are not numbered. Also I cannot count past three.
wan, tu, mute
In a world where nobody is unique and information (both good and bad) can be found anywhere it is not only about what is said, but who is saying it. The person is not important in any way, but it is just that the things being said should come from the one saying it. And that includes all illustrations, text, music, and whatnot. It does not matter that the person cannot draw or make photos, that it looks or sounds like shit. It matters that it is his contribution to what is being expressed.
All supporting artwork is created by the author(s). No stock photos should be used, nor other people's creative work such as cartoons or memes.
Treating a parts of a topic as independent items you can list oversimplifies what you want to say. Related matters are always connected. Usually the connection is more interesting than the item itself. Listicle titles try to bait you by secretly promising you get a whole bunch of information that is easy to swallow and remember. Instead, such articles offer limited information extending the empty promise of satisfaction to the next ad-filled page.
Information can always but should never be summarized as an ordered list.
It seems that everything in life should be exciting. By making everything appear exciting, everything will be disappointingly dull; while in fact the truth is that every dull thing can be very exciting. However, this attitude takes metal effort of the viewer or reader. I want to present dull things, that can be interpreted as exciting.
Never use terms in your topic titles that make things appear more exciting that they are, so no 'destroys', 'amazes', 'blows your mind', and 'kills'.
A written piece will conjure up magical images or concepts in the reader's mind's eye. Readers might react positively or negatively towards these images. While we have no ultimate control over the image created in the reader's mind, we can guide it a bit. If you think you might put the reader on the wrong track, warn him in a disclaimer. If you have a (known) bias towards a certain position or you have a related affiliation to what is being said, disclose it in a disclosure. If you state a strong opinion, the article usually cannot encompass all that is said and you may have skipped a few turns on the high-speed track towards being 'right'. In this case writing a bit of self-critique is essential to at least acknowledge to the reader where you might have crossed the line.
When appropriate, always add a 'disclaimer', 'disclosure' and 'self-critique' to your article.
Keep it clean
Simplicity is seen as a virtue,
pona li pona. In fact, matters are really intricate and complex. Often we throw veils over the complexity to make it seem simple. We put matters in lists, make it visually appealing, turn it into compelling stories. This does not simplify matters, it dumbs it down by making it palatable. Instead, you should opt for simplicity without veil.
Be easy on the eyes, monochrome is chrome enough.